Apple is the most criticised brand in the blogosphere, according to research into consumer attitudes toward brands on the Web.
Apple is the most criticised brand in the blogosphere, according to research into consumer attitudes toward brands on the web.
Research by social media analystBrandwatch found that Apple is the brand most commonly linked to the descriptor '#fail'. The negative hashtag originated on Twitter, but it has gained widespread use across the internet among consumers venting their spleen about companies that have fallen short of their expectations.
In the past month, Apple was mentioned 1204 times in Twitter messages containing the hashtag. The majority were directed at the Apple brand generally, while others contained specific complaints about its products - the iPhone, iPad and Mac.
Brandwatch said mentions of Apple on other blogging sites included hundreds of gripes about the iPhone4's allegedly poor reception. The research showed that the most complained about brands online are those in the communication and technology sectors. Specifically on Twitter, Facebook was the second-most complained about brand.Nokia ranked third, while the BBC was fourth. Complaints about the broadcaster related to its service generally, as well as its programmes.
Research by social media analystBrandwatch found that Apple is the brand most commonly linked to the descriptor '#fail'. The negative hashtag originated on Twitter, but it has gained widespread use across the internet among consumers venting their spleen about companies that have fallen short of their expectations.
In the past month, Apple was mentioned 1204 times in Twitter messages containing the hashtag. The majority were directed at the Apple brand generally, while others contained specific complaints about its products - the iPhone, iPad and Mac.
Brandwatch said mentions of Apple on other blogging sites included hundreds of gripes about the iPhone4's allegedly poor reception. The research showed that the most complained about brands online are those in the communication and technology sectors. Specifically on Twitter, Facebook was the second-most complained about brand.Nokia ranked third, while the BBC was fourth. Complaints about the broadcaster related to its service generally, as well as its programmes.
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