Re-branding symbolizes an amalgamation of the Mahindra Group's values with Satyam's fabled expertise
Scandal-hit Satyam Computers has been named Mahindra Satyam. The logo will be adopted from the Mahindra Group. Speaking on the re-branding initiative, Anand Mahindra, Vice Chairman & Managing Director, Mahindra Group, said, "Customer centricity, high standards of corporate governance, unimpeachable ethics form the cornerstones of the Mahindra Group. This re-branding exercise symbolizes an amalgamation of the Mahindra Group's values with Satyam's fabled expertise, even as it retains that part of Satyam's identity which signifies commitment, purpose and proficiency of the organization and its people."
Vineet Nayyar, Executive Vice Chairman, Satyam Board, commenting on the new identity, "This is a significant milestone towards the recovery of the company. We are optimistic that this new brand will re-energize the organization and will be well received by all our stakeholders. With this initiative, we will witness steps by the Management to adopt and inculcate the values of 'performance and customer first', 'good corporate governance and citizenship', which are drawn from the Mahindra Group. With this synergistic approach, Mahindra Satyam will learn from the best management practices of the Mahindra Group while focusing on nurturing Satyam's innate skills and capabilities."
Source: The Economic Times
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