Alberto Culver Company has selected Infosys Technologies to bolster trade promotion management
Alberto Culver Company, a manufacturer and marketer of beauty care products, has selected Infosys Technologies to bolster its trade promotion effectiveness. Alberto Culver has chosen Infosys as a partner for innovation and will conduct a pilot evaluation of advanced category analytics to help it improve pricing, promotions and category management decisions.
Tony Bender, VP and CIO of Alberto Culver Company said, "Changing channel dynamics and consumer behavior have made effective management of marketing and promotional spend more important than ever. Our partnership with Infosys, beginning with the pilot program of Infosys' platform, aims to improve the effectiveness of our overall promotion planning and execution process, and ultimately enhance promotional returns and sales growth." Upon successful pilot completion, Infosys will provide Alberto Culver with the category analytics solution and will roll out the platform in phases.
Source: CXOtoday.com
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