Image via CrunchBaseGoogle image searches started looking a little different Tuesday.
The Internet search giant launched a new type of ad format that will allow advertisers to include a thumbnail image alongside text in ads that appear on Google Images.
The new format, called Image Search Ads, will only appear only on Google Images for now, but Ben Ling, Google’s director of search products, said the company would explore adopting the format on other products, including the company’s search engine.
The new ads represent the latest in a series of moves by the Mountain View, Calif.-based Google to squeeze out additional revenue from its various Internet products. The company said it expected the new ads to command a premium over simple search ads that are currently available on Google Images, but they declined to provide additional details.
Like the text ads on Google.com’s search results page, the image search ads will be clearly marked as sponsored results and set apart from non-paid results.
Google also said it was redesigning Google Images, which serves up more than 1 billion page views per day. The redesign, which will be rolled out through this week, features a faster user interface that will show up to 1,000 images on a single page.
The new interface features a new “hover pane”–or pop-up window–that will make it easier for users to quickly see a larger view of a selected thumbnail. The redesign will also enable users to quickly click on the website that contains a selected image.
Shares in Google are down about 25% this year amid concerns about the company’s growth rate, intense regulatory scrutiny in Europe and the U.S. and questions about the company’s ability to generate revenue from the mobile Web.
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