Microsoft widens distributor window to offer better services to small businesses

Created a new 40-member strong sub-distributor network across 33 cities in India

 

With small and medium businesses (SMBs) representing around 60% of the domestic technology sales, global technology giant Microsoft is expanding its distributor network to offer SMBs better access to its IT solutions. The company has created a new 40-member strong sub-distributor network across 33 cities in India, which will support Microsoft's existing distribution model. Built with an aim to expand its SMB partner community in India, the network will operate on a hub and spoke model and will support over 1800-3500 additional business partners. Aditi Computers and MC Modi & Co have been appointed as its sub-distributors in New Delhi.

 

"This would really help us service our customers better and also improve Microsoft's footprint in the country," said group director, small and medium enterprise of Microsoft India, Rajeev Mittal. He added that the economic downturn has brought on an additional problem of credit crunch. "With the new model, partners can get support from the sub-distributors on understanding Microsoft's policies and products, supply, as well as credit," he said.

 

Source: The Financial Express