Ramayana - The Epic, Hanuman, and Roadside Romeo are some of the movies that have grabbed the headlines for its animation content as also the presentation.
Indian animation companies and animation studios have been moving up the value chain to create their own intellectual property rights and have been partnering with international studios to produce animated properties for global audience.
The Indian animation industry is said to be growing at 50 percent every year and is expected to churn out around 800 movies in the next couple of years.
According to a recent Nasscom report, the global animation market is estimated to touch $80 billion by 2010.
Consequently, the Indian animation industry is expected to grow at a frantic pace to reach $1 billion by 2010 from approximately $300 million now.
And the hotspots in the country are Mumbai, Chennai, Hyderabad, Pune and Thiruvanathapuram.
Gaurav Markan, Vice-President, Student Affairs and Development, Maya Academy of Advanced Cinematics, said new areas such as medical, marine, aviation and automobile simulation, product designing, gaming, e-learning, Internet and new media are the upcoming non-entertainment segments of animation.
He, however, said that these new areas are at an on an infant stage but have started to contribute towards in bringing spreading awareness and establishing the versatile usability of animation in various fields. Within the industry, gaming is one section that is growing at a good pace in India, and heading towards development of intellectual property and growing consumer demand from the domestic market.
Over next two years these segments will surely occupy its justified space in the Indian animation industry.
"The original market of animation is mainly 2D and 3D animation and VFX, and these still have a major share. As a majority in the audience interacts with computer graphics through features films, TV series and now gaming and Internet, we believe entertainment segment will continue with its demand, and the non-entertainment segments will develop its own market due to a direct connect through objective- oriented projects and accuracy of the nature of projects.
For example, automobile simulators graphics are clearly designed for an accurate training purpose, therefore, entertainment and non-entertainment should not clash," he added.
Source: The Hindu Business Line
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