SAAS THE NEXT GROWTH DRIVER FOR XEROX INDIA

Printing and imaging solutions company Xerox India sees software as a service (SaaS) as the next cycle of growth for the industry. The company has been offering its suite of solutions directly for large customers and is now planning to offer it through its distributors.

At present, the company offers its software solutions directly to customers. Princy Bhatnagar, director office business, Xerox India, said that SaaS is the driving curve for the document management system. ?With companies cutting down on the IT spending, the SaaS model would prove to be cost efficient for customers. This solution offers individual tracking of print pages, enabling organisations to cut cost,? he said.

He said that the SaaS model has the potential to boost the existing business in this sector. ?Our effort is towards educating the organisations on cost efficiencies. We have increased our focus on the high-end segment and will start offering SaaS through vendors within a short time. This will be the shift in our go-to-market strategy,? Bhatnagar said.

He said that there has been no slowdown impact on the large customer segment, but there has been a dip in the business in household and small offices segment. ?Due to the credit crunch, there have been delays in the decision making. Customers are holding back on the IT spending, which has an impact in this segment. Enterprises have moved from purchasing products to turnkey projects,? he said.

 

Source: Financial Chronicle