An interview with Simon Dale, senior vice president — business unit and platform — Asia-Pacific and Japan, SAP
Like its rival Oracle, enterprise software major SAP is improving margins and is reinventing its business to suit current environment.
Simon Dale, senior vice president — business unit and platform — Asia-Pacific and Japan, says that since customers are losing appetite for big business packages, SAP is offering solutions with quicker recovery on capital investment.
Excerpts:
SAP has started concentrating on initiatives that will improve bottomline. Is there a shift from technology to margins to take on rival Oracle?
In the past few years, SAP has concentrated on improving its margins. But that's been driven by a couple of desires. One is that we want be the best run company. So, we want to ensure a good return on our stakeholders' investments. And second, we want to remain an independent company and the belief underlying it is, if we are independent, we can ensure good margins. We have implemented initiatives to improve our internal costs. I don't think it's (strategy of focusing on margins) driven by competition.
Source: DNA (
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