Google is not known for gaining market share by heavily advertising its products. However, the company has been diverging from its organic growth strategy when it comes to its new web browser: Google Chrome
Chrome ads have been showing up all over the Web, both on Google-owned properties like YouTube and third-party websites like LinkedIn. Now, the company is set to launch television advertising to promote the Web browser, starting this weekend.
The commercial itself was developed by Google Japan and is rather abstract, featuring no words and simply the message “Install Google Chrome” at the end. It’s all very Apple-like, so much so that I almost expect the “there’s an app for that” voice to show up at any moment.
Chrome ads have been showing up all over the Web, both on Google-owned properties like YouTube and third-party websites like LinkedIn. Now, the company is set to launch television advertising to promote the Web browser, starting this weekend.
The commercial itself was developed by Google Japan and is rather abstract, featuring no words and simply the message “Install Google Chrome” at the end. It’s all very Apple-like, so much so that I almost expect the “there’s an app for that” voice to show up at any moment.
Source: Mashable.com
In any event, it’s clear that Google is committed to growing Chrome’s marketshare moreso than any other product in recent memory. As they should be – each Google Chrome install equates to another user that gets Google as their default search engine. That said, Chrome is still lacking two key things: a Mac version and an extension platform, though we’re anticipating that some announcements relating to these items may come at Google’s developer conference later this month.
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